Every strategy starts with understanding your business.

Full site crawl using a headless browser (JavaScript rendering, up to 200 pages). Extracts page titles, meta data, headings, body content, internal links, schema markup, and images from every page. Each page gets two scores: an SEO Score (0–100) across 9 weighted signals: title quality, meta description, heading structure, content depth, internal/external links, mobile optimisation, page speed hints, and schema markup. Plus an AEO Score (0–100) across 6 signals measuring AI search readiness: direct answer quality, factual density, structured data, content freshness, summarisability, and FAQ quality.

Using the crawled content, AI extracts a structured business profile covering business name, industry, sub-industry, products and services (with descriptions and target audiences), target audiences (primary and secondary, with pain points and goals), value propositions and competitive advantages, and brand voice (formality, technicality, perspective, characteristics, sample phrases, vocabulary notes). Sections the AI is less confident about are flagged for human review. You review, edit if needed, and approve. This profile drives the tone and positioning of everything generated.

Content inventory of every page on your site, quality scores for existing blog posts, cannibalisation detection (pages competing for the same keywords), content gap identification, and a technical SEO snapshot.