Stage 2

A full content strategy, built from your competitive data.

The platform identifies your top organic competitors, maps exactly where they outperform you, then generates a complete topical authority strategy with pillar-cluster architecture, internal link planning, and prioritised topic sequencing.

1

Competitive intelligence

Auto-discovers your top 5–10 organic competitors (the sites ranking for the same keywords). Content coverage comparison map. Keyword gap analysis. Content quality gap detection. SERP feature mapping. Backlink intelligence.

Auto-discover top 5–10 organic competitors
Content coverage comparison map
Keyword gap analysis
Content quality gap detection
SERP feature mapping
Backlink intelligence
2

Authority map

Generates 4–6 topical territories your business should own. Each territory includes a pillar keyword and scope, competitive landscape, E-E-A-T strength assessment, authority score with estimated articles needed, and strategic priority ranking (1–10). This map is your long-term vision. Campaigns are scoped within it.

Pillar keyword and scope per territory
Competitive landscape analysis (who dominates, their angle vs yours)
E-E-A-T strength assessment
Authority score with estimated articles needed
Strategic priority ranking (1–10)
3

Strategy generation (three-phase pipeline)

Phase 1: Generates topic clusters (a pillar topic + 5–10 supporting topics per cluster). Phase 2: Fills in each cluster with detailed supporting topics, secondary keywords, funnel stage, search intent, difficulty score, E-E-A-T strategy, and AEO recommendations. Phase 3: Determines optimal publishing sequence and generates internal link architecture. The whole pipeline runs in under 4 minutes.

Phase 1: Topic cluster generation (pillar + 5–10 supporting topics)
Phase 2: Detailed topic enrichment (keywords, intent, difficulty, E-E-A-T)
Phase 3: Publishing sequence and internal link architecture
Complete pipeline runs in under 4 minutes
4

E-E-A-T integration

Every topic comes with experience signals, proof points, and expertise recommendations drawn from your actual business profile. Articles demonstrate real-world expertise, not keyword coverage alone. This is built in at the strategy level, not bolted on during writing.

Experience signals per topic
Proof points drawn from your business profile
Expertise recommendations for each article
Built in at strategy level, not bolted on during writing

WHY THIS MATTERS

Writing is a commodity. Strategy is the moat. This stage ensures every article has a data-backed reason for existing. It fills a keyword gap, builds topical authority, or strengthens your site's internal link structure.

Get your competitive content strategy in 48 hours.

Connect your site and get a competitive content strategy, your first article brief, and a publishing calendar. All within 48 hours.

No credit card required · 8 free articles · Full pipeline included

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