A publishing calendar that fills itself.

Set a publishing cadence: simple (1/2/4/8 per week) or custom per-day scheduling. Calendar auto-fills with topics from the strategy's recommended publishing sequence. Drag and drop to reschedule. Weekly, monthly, and quarterly views. Pipeline status per entry: Brief → Article → Published, with colour-coded progress dots.

Briefs generate automatically on a rolling 7-day schedule. They appear 7 days before each topic's publish date. This gives your team a natural review window rather than overwhelming batch drops. Each brief is a comprehensive writing spec.

What each brief contains: SEO title (60 chars), meta description (160 chars), slug, and excerpt. Primary, secondary, and long-tail keywords. Full heading outline (H2/H3) with writing guidance per section. BLUF content (Bottom Line Up Front, the key point pre-written for each section). Internal link placements with anchor text and target URLs. Table specifications (columns, row guidance, minimum rows). Image concepts with descriptions, alt text, and placement. E-E-A-T strategy and AEO recommendations. Quality checklist.

When a brief references an article that hasn't been published yet, the link is tracked as “deferred”. When the target article eventually publishes, the system automatically injects the link into the already-published source article. No manual link management needed. The internal link architecture builds itself over time.