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Agency Growth

Scaling content operations for agencies and multi-site management.

Four-tier metrics pyramid for content reports labelled outcome, engagement, performance, output, alongside a monthly report sheet showing the inverted reading order

Client Content Reporting That Proves ROI (Templates and Metrics)

Most agency content reports get content services cut at renewal. Four metric tiers, vanity metrics to delete, and a one-page structure that proves ROI.

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Content draft document branching into three approval workflow paths: single-approver, multi-role gated, and auto-approve-with-exceptions, each ending at a publish icon

Client Content Approval Workflows That Do Not Kill Your Timeline

AI writing now drafts in under a day, but approval is the new bottleneck. Three approval models, five failure modes, and SLA language that fixes both.

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Digital agency building opening a new content services door alongside existing SEO and PPC service lines

Building a Content Production Arm Inside Your Digital Agency

A 90-day pilot plan for adding blog content services to a digital agency. Includes a build vs outsource vs platform comparison and margin calculations.

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Four agency content pricing model cards showing per-article, monthly retainer, performance-based, and hybrid models with a pound sterling symbol

How to Price Blog Content Services as an Agency in 2026

Four agency content pricing models with margin calculations at different client volumes, plus how AI tools change the cost basis for blog content services.

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Four cost bars comparing blog content production costs across agency, freelancer, AI plus editor, and AI platform methods

The True Cost of Blog Content (Agency, Freelancer, AI Platform)

Full cost breakdown for one SEO-optimised blog post across four production methods, including hidden costs most comparisons ignore.

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Agency content production dashboard showing multiple client pipelines flowing through a centralised automated workflow

How to Scale Blog Content Production Across 20+ Agency Clients

Learn how to scale agency content production across 20+ clients with standardised briefs, automated quality controls, and approval workflows that cut per-article cost.

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